MARKETING A HOME BAKERY BUSINESS
FREE COURSE: Don’t forget, bakers in the Pink or Platinum Membership should view or listen to Master the Art of Marketing.
Course covers how to use a strategic marketing approach to increase sales, clarify your messaging, and turn potential and current customers into loyal champions for your business. This course is completely self-paced and can be completed according to your time frame. This course covers how to:
- Develop a positive mindset when it comes to marketing
- How to identify positive forces that you are taking to propel your bakery business forward
- How to identify frictions that are occurring in your business and causing frustration for customers
- How to attract more customers to your business
- How to engage potential and current customers
- Steps you can implement to “delight” your customers and turn them into loyal champions
- How to use clear messaging to clarify your marketing approach
Reading Resources
The Flywheel Marketing Model: A Tool for Bakers
Learn about Flywheel Marketing, a strategy that has been adapted for bakers by The Pink Crumbb and takes the sales “cringe” out of the equation and instead puts customers at the forefront making them loyal business champions.
Why Home Bakers Should Identify Their Vision Statement
Learn about why identifying your overall vision for your business is a key factor in gaining clarity around your messaging and your marketing as well as serve as a valuable tool in achieving your goals and long term success. Don’t miss this step!
Niche Down to Clarify Your Marketing Message
Testing out products and offering a wide variety of products can serve a purpose and is necessary in the beginning stages. However, marketing will continue to be overwhelming and unclear if you don’t eventually find a niche that you are committed to.
Why Identifying Your Core Values is a Must
Read why identifying your core values is so important, why I wish I would have done it much sooner in my entrepreneurship and how it will positively impact your approaches to marketing.
How to Use Clear Messaging to Market Your Home Bakery
Marketing can seem complicated but really a large component of it just comes down to clear and consistent messaging. Read more in this resource and access a free Message Starter Tool to get you going.
What is a Selling Model?
Any strong marketing plan starts with a selling model. Do you know yours? This resource will walk you through the two main selling models frequently used by home bakers and help you decide which is best for you and your business.
Marketing Tools and Templates
